FLAG Wins Sales and Marketing Business of the Year
The Fleet Auction Group Ltd enjoyed a night of double success at the recent annual Leicestershire Business Awards winning one category and finalists in another.
FLAG were outright winners of the Sales and Marketing Award. Commenting on the win, FLAG Sales Director Andrew Timmis said, “To have your sales and marketing strategies, methods and achievements recognised by your peers is one of the greatest accolades a business can receive. Market focus steered by best practice and corporate social responsibility is a powerful commercial combination; this award clearly demonstrates that it is a winning one as well.
”Judges in the Sales and Marketing category looked for a business that could demonstrate a clear understanding of its marketplace and has developed a marketing mix appropriate to the markets it serves. They also looked to see how the marketing strategy has led to the satisfaction of marketing objectives, and the success of each element of the marketing mix.
The judges felt that FLAG’s clearly defined business philosophy was delivered through a well planned and implemented, customer-focused, marketing approach. The company was also one of the three finalists short-listed for the Business of theYear Award, which Timmis described as, “a significant achievement when up against some of the largest and most established commercial organisations in the county.”